Through the Heinz Sabor que Inspira Initiative, Fundación Dibujando un Mañana and Kraft Heinz join forces to support children in Guadalajara, Jalisco

Guadalajara, Jalisco, December 2023 — Fundación Dibujando un Mañana, with over twenty-five years of experience in building networks and partnerships to promote social development in Mexico and Central America, joins forces with Kraft Heinz through the “Heinz Sabor que Inspira” initiative, which will invest in a food assistance and education project.

According to Mexico’s National Health and Nutrition Survey (ENSANUT), 2.8% of children under five years old are underweight, 13.6% have stunted growth, and 1.6% suffer from acute malnutrition. Additionally, Mexico ranks first globally in childhood obesity. In response, Kraft Heinz will donate $600,000 MXN to help address these issues in Jalisco, reaffirming its commitment to restoring the rights of more children by creating better conditions for well-being and healthy development.

Katty Beltrán, Executive Director of Fundación Dibujando un Mañana, stated: “We are grateful for the trust Kraft Heinz has placed in our work, allowing us to create better development opportunities together by nourishing the future with more nutrition.”

For Kraft Heinz, one of the world’s largest food manufacturers, the initiative with Fundación Dibujando un Mañana is part of a broader impact agenda across the countries where the company operates. It is aligned with a unified growth plan already active in Latin America, called ‘Feeding a Future with More Flavor.’ Fighting hunger and providing targeted nutritional support for children are top priorities of these initiatives.

“We are very happy to join forces with Fundación Dibujando un Mañana. A company with the relevance and tradition of Kraft Heinz has a strong social commitment in every country where it operates. Partnering with such an important foundation is our way of contributing to a critical issue like hunger. While helping bring food to the tables of vulnerable families, we also support the development of local communities and inspire hope for a better future,” said Angelines Diez, CEO of Kraft Heinz Mexico.

Kraft Heinz’s involvement in social projects in Mexico reaffirms the brand’s global commitment to the country, added Renan Cremonesi, Head of ESG LATAM at Kraft Heinz. “Through the ‘Feeding a Future with More Flavor’ program, we are committed to reducing hunger across Latin America. Our participation in this important project in Mexico reflects our organizational culture of driving transformation at every level of our operations, while also advancing the company’s growth. We are excited and committed to building a legacy in Mexico that will generate benefits and opportunities for an entire generation of children, with ripple effects for generations to come.”

Fundación Dibujando un Mañana and Kraft Heinz reaffirm their commitment to the development and well-being of children in Mexico.